K2 Thinking is powered by two women with combined decades of experience in marketing, innovation and brand leadership on both client and agency sides of the table.
We’ve built our business on observing human interactions, experiences and truth. Our perspective allows us to collaborate on anything from developing an innovation pipeline, brand positioning, or product and channel strategy. We love the nitty-gritty, the tiny details; that’s where the good stuff is, and that’s where we thrive in finding the insights for the work.
You know your business best—we get that. And we’re ready to jump right in with you. We can assess, discuss, and activate solutions quickly. We pull together the expected and unexpected insights to swiftly make a difference in your business.
We drive for deep behavior-based immersion into humans and the world around them.
We push to define the interaction between your brand and the world outside.
We create explosive platforms focused on driving business growth opportunities.
When working together, we’re invested. We can’t help it. We’ll stay up until 1am to help you finish a presentation and then celebrate with you after you nail it. We do this in the name of making the experience a productive and (dare we say it) pleasant one.
Here’s what our clients have to say:
I love working with Kelly and Lisa. They are smart, fun and proactive.
K2 is unique in that they spent years working on the client side at various CPG companies. Because of this, they have a firsthand perspective on the challenges clients face.
Working with K2 was a very positive experience overall and we got a great result on the project... They added a great deal of value on all aspects of the project and brought a high level both creative firepower and strategic thinking.
The K2 team is very knowledgable and has sound experience that grounded the methodologies and practice. You could tell both Kelly and Lisa were experts.
We had confidence that the K2 team could solve any problem.
The K2 team is truly collaborative. Fun, nice people. Want the deliverable to be what you need but also push for what they think is best.
Savvy. It’s the perfect word that blends their knowledge, intelligence, creativity and resourcefulness.
Hi. Thanks for checking us out - we hope we get a chance to chat. We’re open to discussing any business challenge, research need or growth plan. We both have years of experience leading and consulting all sizes of brands with lots of success. With our MBA brains and client-side experience, we bring a competitive spirit, a roll-up-your-sleeves attitude, and a commitment to be part of your team. We look forward to working with you!