Relationship Builders, Human Truth Observers, Answer Seekers

we are a boutique strategy insights group

Our experience on both sides of the table means we’ve seen it, we’ve done it and we can help you figure it out. We’re not coddlers, we are collaborators. We want to be a part of the team in every way.

Who We Are

earnestly curious, keen observers, get-our-hands-dirty activators


Dynamic Female Leaders


Years Collective Experience


Brands Bettered

K2 Thinking is powered by three women with combined decades of experience in marketing, innovation and brand leadership on both client and agency sides of the table.

What We Do

we turn insights into growth

We’ve built our business on observing human interactions, experiences and truth. Our perspective allows us to collaborate on anything from developing an innovation pipeline, brand positioning, or product and channel strategy. We love the nitty-gritty, the tiny details; that’s where the good stuff is, and that’s where we thrive in finding the insights for the work.

How We Do It

we’re in the trenches (and conference rooms) with you

You know your business best—we get that. And we’re ready to jump right in with you. We can assess, discuss, and activate solutions quickly. We pull together the expected and unexpected insights to swiftly make a difference in your business.


We drive for deep behavior-based immersion into humans and the world around them.


We push to define the interaction between your brand and the world outside.


We create explosive platforms focused on driving business growth opportunities.

When working together, we’re invested. We can’t help it. We’ll stay up until 1am to help you finish a presentation and then celebrate with you after you nail it. We do this in the name of making the experience a productive and (dare we say it) pleasant one.

Here’s what our clients have to say:

Kelly and Lisa of K2 Thinking

A Note from Us

Hi. Thanks for checking us out - we hope we get a chance to chat. We’re open to discussing any business challenge, research need or growth plan. We both have years of experience leading and consulting all sizes of brands with lots of success. With our MBA brains and client-side experience, we bring a competitive spirit, a roll-up-your-sleeves attitude, and a commitment to be part of your team. We look forward to working with you!

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