What We Do

We think of ourselves as your best wingman.

We help you grow. Our years of experience in both strategic and creative thinking allow us to jump in and assess your business opportunities quickly. You can think of us as an extension of your team—we can lead or participate in cross functional projects from start to finish on anything from developing an innovation pipeline, a brand positioning story or product and channel strategy. Consumers and competitors move quickly, and so can we.

Human Insights

Drive for deep behavior based immersion into humans and the world around them.

• Behavioral Analysis
• Focused Interviews
• Social/Digital Communities
• Mobile Interaction
• Consumer Panels
• Ethnographic Studies
• Quantitative Whitespace

Brand Strategy

Push to define the intersection between your brand and the world outside.

• Positioning Strategy
• Category Whitespace
• Brand Roadmapping
• Brand Hierarchy
• Brand Architecture

Pipeline Innovation

Create expansive platforms focused on driving business growth opportunities.

• Trend Tracking & Immersion
• Idea Generation
• Consumer-Driven Optimization
• Quantitative Validation/Refinement
• Commercialization Planning